Putting that spirit and toughness at the forefront of our campaign celebrates our participants, in a big, bold and more direct way than ever before.Īvon is the title sponsor of AVON 39 The Walk to End Breast Cancer. Our AVON 39 branding demonstrates the passion and perseverance of our walkers, volunteers and beneficiaries. Our walkers and volunteers come together with one goal – to obliterate breast cancer – and together raise funds that will help to power more research, more screenings and more survivors. The 39 represents the marathon and a half our walkers walk. Surdyka: AVON 39 is a two-day, 39.3 mile walk. Why are you passionate about this campaign? Her family has already raised over $4,000 for the 2017 AVON 39 Walk in New York City.ĭIVERGE talked to Jill Surdyka, Director, Community Engagement, Avon Breast Cancer Crusade and Laura Whitaker to find out more: This year she’s determined to walk all 39 miles – while her blisters may be temporary, she believes the pride from completing the walk and helping end breast cancer is a badge of courage she’ll wear forever. Last year, she walked 34 miles of the AVON 39 in New York City just after receiving word of remission. A true Warrior, Whitaker fought breast cancer while working three business ventures – one as an AVON Representative – to support her family, including two college-age sons.
Whitaker has been breast cancer-free for a year now and is dedicated to helping create a world without breast cancer. The campaign features real AVON 39 participants (39ers) like Laura Whitaker, who embodies the strength of breast cancer survivors and fierceness of 39ers in the Walk’s new “Warriors Wanted” campaign. In 2016 alone, the Avon Breast Cancer Crusade awarded a total of 58 grants at the seven AVON 39 events – ranging from $50,000 to $2.75 million – to leading cancer centers, research institutions and community-based organizations in the Walk regions.
AVON 39 CW13 SERIES
The event series has raised over $620 million since 2003 and has seen nearly 235,000 men and women across the country participating. AVON 39’s new 2017 campaign is recruiting Warriors to crush breast cancer is inspired by the gritty, tough and fierce approach mimicking Uncle Sam’s “We Want You.”Ĭelebrating its 15th season, AVON 39 The Walk to End Breast Cancer is a challenge that asks for everything you’ve got – and rewards you with blisters, sore muscles and “Warrior” status.
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